World's Largest Global Startup Event 2022 | North Star Dubai | DWTC

North Star Supernova Pitch Competition 2022 Guide and FAQs

Supernova is North Star’s flagship Pitch Competition which takes place annually.

We couldn’t be more excited this year about Supernova 2022! The total cash prizes have DOUBLED! Competition is fierce with a larger number of startups participating, from new markets, and with more variety of products and services.


  • Startups apply to participate in the Supernova competition through the Exhibitor portal (Startups have to be confirmed Exhibiting Startups under North Star, Fintech Surge, Future Blockchain Summit, Ai Everything, or Marketing Mania to apply to enter).
  • Then, the shortlisted startups per category participate at the semi-finals on different stages at North Star.
  • Then, the top 2 startups shortlisted per category participate at the finals on the 10X stage at North Star.
  • There will be 1 winner per category, and 1 overall winner across all startups for the Supernova prizes.

Here’s Everything You Need To Know about the Supernova format for 2022 - FAQs

This year, Supernova has 13 categories as part of the semi-finals.

FinTech Innovator

The winner is building the boldest product or service in financial technology whether it is bringing access to financial services for all, leading in green fintech revolution, protecting consumers’ financial data and privacy, or broadening transparency in the supply chain.

MarTech Innovator

The winner is building applications of new technology in marketing and communications including advertising, data, artificial intelligence, machine learning, media, and social media.

Sustainability & ESG Innovator

The winner is utilizing technology to solve social challenges including energy and environmental fields. Solutions include but are not limited to renewable energy, digital inclusion, waste management, food security, battery technologies, clear or green tech, decarbonization, healthcare, circular economy, social or corporate government.

AI Innovator

The winner showcases how the product or service is moving AI technology forward in terms of new algorithms, data analysis, forecasting, and decision-making with less risk.

Blockchain Frontier Leader

Recognizing the startup that harnessing the transformative power of blockchain technology to impact their industry. Startups in this category also include crypto projects, DeFi, Metaverse, Gaming and Web 3.0 applications.

Creative Economy Innovator

The winner boosts the culture and creative industries with a product or service in the arts, design fashion, music, photography, film, video, etc.

X-Verse Builder (Meta, Web 3.0) (new)

The winner is creating revolutionary opportunities in the metaverse. Ranging from open payments and exchange system; a new DAOs; having cultural impact and /or improving experiences of virtual worlds with public interest; draws on NFTs and related technologies to empower creators; solving challenges in digital identity, IoT networks, or infrastructure challenges of the growing Web3 ecosystem.

Mobility & Smart Cities Innovator (new)

The winner is shaping the future of urban mobility or sustainable urban living by building a product or service advancing our lives by solving challenges in transportation, road safety, IoT, autonomous driving, e-mobility, sustainable city management, sharing economy, or digital services.

Top Africa Fast Award (new)

The winner is building a product or service based in Africa or with the majority of their operations in Africa serving the African continent but with high potential for global expansion.

Top MENA Startup Award (new)

The winner is building a product or service based in MENA service the Arab region with high potential for global expansion.

Overall Industry Pioneer Award (new)

The winner has submitted an industry application or case study that made use of the latest tech whether AI, Blockchain, Healthtech, Agritech, Edtech, Fintech, Energy, and other industries; which has a strong commercial and sustainability impact.

Fast Female Founder Award in Partnership with Sharjah Business Women’s Council

The winner is a women-led startup building a product or service with high potential for global expansion. The startup has a female founder with a minimum of 50% ownership in the business and is an active Senior Executive.

Youth Entrepreneur Award

The winner is an entrepreneur within the age range of 15-35 building a product or service solving for one of the world’s most pressing challenges and digital transformation.

Overall Supernova Champion: $100,000 cash prize to selected overall winner Winner per Category: $8,000 cash prize to selected winner per category

We expect 100,000+ visitors to attend GITEX GLOBAL.

The team will be in touch regarding your cash prize and next steps 1 week after North Star 2022.

No, there will be a new selection process each year. You will have to apply to be considered again. Similarly, if you are shortlisted for the finals after pitching in the semi-finals but you miss the pitch, you will be replaced with the next runner-up.

If you are not shortlisted, there are many opportunities to engage with investors and the wider North Star audience. We will be keeping a waitlist in case of any last-minute changes. Please note that we receive hundreds of applications per category and the shortlisting goes through multiple rounds of review to reach only a final 10 for the semi-finals and 2 for the finals.